The Unique Combination of Kinks and Hypnotherapy: English Leather Master's Wild Career

JustFor.Fans content creator English Leather Master, (aka Matthew: or Matthew to family and friends), has built a career that incorporates all areas of his life. On his website, Enlishleathermaster.com, the successful life coach and hypnotherapist explains, "As well as my coaching and hypnotherapy business, I make explicit content, so Googling my name with safe search off can lead to some "interesting" results. But I'm proud of what I do and the business I've built from scratch."

The one-time science teacher has helped thousands of people in 13 countries with issues such as confidence-building, goal setting, career issues, relaxation, weight loss, smoking cessation, improved sexual performance and stress reduction. He has worked extensively with the LGBTQ+ and kink communities as well as a significant number of "Non-LGBTQ+ or kinky" clients throughout the course of his career. Whether in-person or online, Matthew: promises a safe, professional, non-judgmental environment in which clients work to integrate all aspects of their lives. He offers a free copy of his 2020 e-book "Mastering Your Life" on his website .".

The self-identifying "daddy kink type" believes,"You've what I get up to, so you can talk about everything you do in all aspects of your life. It's been very successful so far and I've had some great clients along the way!" As a content creator, he has well over 1000 posts on JustFor.Fans, as well as a solid following on Instagram and X.

English Leather Master (AKA Matthew) recently answered EDGE's questions via email to share more about his integrated work as a coach, hypnotherapist and JFF content creator.

EDGE: How did you get involved in creating adult content?

Matthew::
I started by doing some phone stuff on NiteFlirt, which then led to a few vids. Then I decided to start my coaching business, focusing on LGTBQ+ and kinky people. I really wanted people to know that they were safe discussing anything. So I put what I was doing in my life out there, so people could see that they wouldn't be judged by me for being sexy or kinky.

EDGE: How much online content do you create?

Matthew:: I release three videos and one audio file on JFF every week.

EDGE: Does your content have a specific genre?

Matthew::
I tend to say DILF fetish. I do both solo and duo content. Although I do have simple jerk off stuff, most of my solo content tends to be verbal. I love creating scenarios in people's minds, whether it's the boss, the teacher or the stepdad. I've played with all sorts of fetishes from SPH (small penis humiliation) and chastity encouragement to macrophilia and vore (shrinking people, and then eating them!) I particularly like it when I get asked to do a custom video for an unusual fetish and try really hard to understand what turns the person on. For example, I've been asked to do circumcision shaming, balloon play and lots and lots of farting. For duo stuff, about half is with my partner, who is also my slave/submissive and about half with other people. I don't tend to do the 'collab circuit'. I prefer to film more authentic scenes of real BDSM and kinky play. The duos include everything from basic fuck/suck to impact play, fisting, and other dungeon fun.

EDGE: There are a number of sites for adult content, why did you choose JustFor.Fans?

Matthew::
I joined JFF a few months before the OnlyFans will-they-or-won't-they-ban-porn debacle. I wanted to spread out but I also noticed how OnlyFans were starting to disallow certain types of content that I really enjoy filming, such as fisting, flogging or huffing.

EDGE: Do you put content on other sites?

Matthew::
I use OnlyFans (although it's an increasingly small subset of my content due to their rules). I also have a smattering of content on other sites such as FapHouse, as well as a load of previews on various tube sites.

EDGE: How does your partner feel about all of the work?

Matthew::
I'm marrying my partner, co-star, slave and business partner in October. He's in a load of the content and helps with everything from editing to booking dungeons and posting content for me.

EDGE: Does your family know about your online work?

Matthew::
Yes. It was really important to insulate them from any possible issues. I felt strongly that if they knew about it then there would be no risk of shaming or blackmail. I also like being open about what I'm doing and why I'm doing it, and they've been very supportive.

EDGE: How do you distinguish yourself from other content creators?

Matthew::
I don't look like most of them! I'm nearing 50 and chubby. A lot of people seem to like the dad/uncle vibe I give out. But also, I think people know that I share more of my 'real self' in what I do. Whether it's sessions with my partner (where they can see the real flow of a session) or sharing my thoughts on X, they feel like they know me. I think people also appreciate my creativity and enjoy when I'm very obviously role playing. I also take note of what my fans really like and make content that reacts to that. Custom videos are a great way to keep my finger on the pulse of what people want.

I'm also very keen to give good value for money. There are lots of business models out there, but I personally believe in giving everyone everything if they subscribe. You won't get content in your DMs 'only if renew is on' and all my videos are long – mainly between 10 to 15 minutes. Finally, I also release audio-only files each week. They're fun as I can make them about more complicated scenarios that would be impossible to film.